Glossary » semantic differential
semantic differential
a type of survey question where respondents are asked to rate their opinion on a linear scale between 2 endpoints, typically with 7 levels. For example:
Please rate this software on the following dimensions:
easy to use 1 2 3 4 5 6 7 hard to use
-or-
easy to use 3 2 1 0 1 2 3 hard to use
