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Glossary » above-the-fold

above-the-fold

For webpages, the area that appears in the first screenful when a person loads a page; the part of a web page that can be seen without scrolling.

This is important real estate since users are more likely to spend time viewing these parts while they wait for the remainder of the web page to load and because users often do not scroll down.

Remember that many users will likely have smaller screens than the ones that are being used to develop the website on.